Hybrid
KS: Yep, sure did. I wanted to do the best job possible. So, leaning on my experience from my product planning days (of luxury), I asked my development team to find out what minicar customers really wanted. And we saw some discrepancies immediately between what we thought and what the customers thought about cars. When you use different words to describe the same thing, you wonder how you can create a car that satisfies customer needs. For example, we would say “heavy” (omoi) when referring to steering input, but our customers would use the word “hard.” (katai).